Evergy Website Consolidation & Refresh
Project Overview: In early 2018, Evergy merged KCPL and Westar into a single site. During the transition and the early years that followed, the web team found the site needed a complete overhaul to make information easier for customers to find and and accessible. Since I started with the company in June of 2022, my team’s goal has been to consolidate related pages, remove unnecessary or orphaned content and outdated design, and implement a hub-and-spoke structure to guide customers more effectively to the information they need.
To inform our approach, we analyzed peer utilities and leading transactional websites to identify UX best practices and modern design patterns that support clear, efficient customer journeys. This exploration helped us understand how similar organizations structure content, prioritize tasks, and reduce friction in high-value interactions such as payments, account management, and service requests. By combining these external insights with our internal stakeholder needs, we were able to identify proven solutions and adapt them to fit our ecosystem which helped us ensure our designs are both user-centered and aligned with current industry standards.
My Role: As a Web Designer, I help lead the UX and visual design evolution of Evergy’s website by translating customer needs, stakeholder requirements, and industry best practices into clear, scalable digital experiences. I design and refine page structures, navigation patterns, and reusable components that simplify customer journeys, support the hub-and-spoke content strategy, and create a more accessible, consistent, and future-ready web experience.
Duration: June 2022 - Present
Impact:
50+ pages redesigned across multiple business areas, establishing reusable UX patterns that crafted a stronger foundation for current and future web experiences
Enhanced support for agentic AI and SEO by creating structured, well-organized, and machine-readable content
Reduced maintenance effort through consolidated content and more scalable content models
Discovery Sessions with Stakeholders
The Evergy website serves a diverse range of business areas, and I led discovery conversations and collaborative working sessions with stakeholders across multiple groups including HR & Employee Engagement, Corporate Sustainability, Community Affairs and many more. Each group brought different audiences, business objectives, and success criteria, requiring me to facilitate discussions, identify common goals, and translate competing priorities into clear UX and content requirements.
As the project progressed, we encountered organizational changes that directly impacted our work, including outside department restructuring, changes in leadership, and shifting company priorities. Stakeholder needs and content ownership sometimes changed mid-project, requiring us to revisit decisions and adapt our approach without losing sight of the overall user experience. This ongoing collaboration allowed us to remain flexible while maintaining consistency and momentum throughout the redesign.
Building the sitemaps
As part of the consolidation effort, we developed a dedicated sitemap for each content section, working closely with stakeholders to organize information in a way that aligns with both business priorities and user needs. Our approach prioritized simplicity, intentionally mapping the most direct and intuitive paths for customers to complete key tasks or find relevant information. By reducing unnecessary layers, grouping related content logically, and eliminating redundancies, we created streamlined structures that improve usability while still supporting each group’s unique goals. This process ensured that every section contributes to a cohesive, easy-to-navigate experience across the broader ecosystem.
This approach was scaled and replicated to create a refreshed, unified sitemap for the entire site, ensuring consistency and simplicity across all sections.
Layout Structure
Throughout the process, I helped establish reusable UX patterns and flexible layout structures that created a more cohesive and predictable experience across the site. Rather than treating each page as a one-off solution, I identified common content and interaction needs and translated them into repeatable patterns that could be used across different sections and stakeholder groups. This approach not only reduced cognitive load for customers, but also helped strengthen our team’s design system by creating a shared foundation for more consistent, scalable, and efficient design decisions moving forward.
Building in Sitecore
As we built and refined page layouts, we worked within Sitecore, our CMS, to ensure our designs were practical, scalable, and easy to maintain. I created the page mockups and layouts in Figma, developing reusable building blocks and patterns that could be reviewed and refined with stakeholders before moving into Sitecore for development. This process allowed us to validate the UX and design upfront, create more consistent experiences, and give the team a clear foundation to build from while reducing rework during implementation.
Overall, the process transformed a complex, fragmented design landscape into a more streamlined, cohesive, and user-centered experience. Initially, content was often siloed across stakeholder groups, with inconsistent structures, duplicated information, and unclear pathways for users. Through our structured, collaborative approach (focused on discovery, alignment, and iterative refinement) we were able to consolidate and simplify both content and design while respecting each group’s goals. The result was a unified system of intuitive sitemaps, consistent layouts, and scalable components that improve the site’s usability and findability, but also make ongoing and future enhancements significantly more efficient for our team.
From Complexity to Cohesion: The Final Result
